All articles
lead generation
3 articles
How to decide who to contact on LinkedIn, scoring leads before you write a word
A practical way to choose who gets a LinkedIn message. Must-haves versus nice-to-haves, why a title keyword isn't a fit, fit versus timing, a threshold you can tune, and how to check the scores against real replies.
Why we show LinkedIn leads we're not sure about
A lead can look like a perfect fit while their company can't be confirmed. Dropping them wastes good leads, messaging them hurts acceptance. The third option we use, and how to do it by hand.
Lead fit matters more than message copy in LinkedIn outreach
A great message sent to the wrong person still gets ignored, and it costs you acceptance rate too. Why we filter leads before writing a word, and how to do it yourself.