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lead scoring
2 articles
LinkedIn automation for SDR teams, what to automate, what to keep human, and how to run several accounts
A practical setup for SDR teams using LinkedIn automation, covering one account per rep, shared exclusion lists, per-rep limits, approval, CRM hand-off and the numbers to review each week.
How to decide who to contact on LinkedIn, scoring leads before you write a word
A practical way to choose who gets a LinkedIn message. Must-haves versus nice-to-haves, why a title keyword isn't a fit, fit versus timing, a threshold you can tune, and how to check the scores against real replies.