Web Summit attendee list: how to find leads from LinkedIn posts about the event

Short answer: NudgeLink does not have or sell a Web Summit attendee list. What is public is who commented on or reacted to LinkedIn posts about the event. NudgeLink can start from one post link, read those people, score each against your targeting and show you the fits. Whether that gives you leads depends almost entirely on whether the post's audience is your audience.

Why not buy a list

A purchased attendee list means people who never agreed to hear from you, and you learn its quality only after you have spent the sends. A person who commented on an event post did something this week, in public, about the event. That is a better reason to write, and the first message can say honestly why you are writing.

How it works

The method is the one in how to find leads from a LinkedIn post. In short:

1. Choose a public post about the event.
2. Paste the link where you start a lead search for a campaign.
3. NudgeLink reads the commenters first, then the people who reacted, up to 200 people. Companies are skipped.
4. Each person is scored on their headline against the campaign's targeting, the same as in a normal search. A commenter's intent score starts at 80, a person who only reacted starts at 60.
5. You review the ones above your quality threshold. Nothing is sent without your approval unless you turned on auto-send.

The text of the post and of the comments never reaches the model that writes the drafts. When a lead came from a post, the first message can mention once that they commented on or reacted to a post by that author, and nothing more.

Why the post's audience decides everything

Each person is scored against your campaign's targeting, so a post only gives you leads if the people who engaged with it are your buyers. An event post is mostly read and commented on by founders and people around the startup world. If you sell to them, the list will be strong. If you sell to traditional firms in other industries, most of the people you read will score low and be left out, which is the scoring doing its job.

So choose the post by its audience, not by its size. A post on your topic, by someone your buyers read, gives you fewer people and better ones.

What fits, and what does not

• Fits: you sell to startups, founders, investors or people who work around events (sponsors, agencies, event tools, travel, tech vendors). The event's own posts are full of them.
• Does not fit: you sell to traditional firms outside the startup world, for example in manufacturing, logistics or professional services. Those people are rarely commenting on a startup event. Look for a post in their own industry instead.

Before you spend credits

Each profile that is scored costs 3 credits, and the run needs the worst-case balance up front, so a 200-person post can cost up to 600 credits. Pick a smaller post if you only want a test. People matching your "Don't target" exclusions are left out, and so is anyone who has already answered you or rejected you, even under another lead row.

And the people you met in person

Posts are for the people you did not meet. For the ones you did, the day-by-day plan is in how to follow up on LinkedIn after Web Summit.

Not sure whether your buyers are on LinkedIn at all? Request a free Client Map: a range with its method, five example companies by role, and the first message we would send. If you first want to check your own invite pace, there is a free LinkedIn invite limit tool.